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CRN Provides Industry With Tool For Advertising Claims

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By: Sean Moloughney

Editor, Nutraceuticals World

The Council for Responsible Nutrition (CRN), Washington, D.C., has developed a free, searchable compilation of all dietary supplement advertising decisions issued by the National Advertising Division (NAD) since 2007 when the Dietary Supplement Advertising Review Program began. NAD is an investigative unit of the advertising industry’s self-regulatory system and is administered by the Council of Better Business Bureaus. The free search tool, which is available on CRN’s website (www.crnusa.org/NAD), was created to assist dietary supplement companies in avoiding misleading, non-substantiated or deceptive advertising claims. 
“This is the most recent effort by CRN to encourage the supplement industry to become more proactive by protecting its consumers and itself through self-regulatory programs that make us a stronger industry,” said CRN president & CEO Steve Mister. “Consumers need to know they can trust our industry’s advertising, and we all have an important role to play in making that possible.  CRN and our member companies have invested both significant staff time and funding to create a program that has been cited by the FTC as ‘an excellent example of self-regulation’.”  

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